My content can be a little obtuse sometimes (I think) for advertising. When working on the initial notes for a positioning or campaign, I first go to a place that is a thousand miles too high and too deep at the same time. And I ask the reader to answer a lot or fill in Read more about Did I Go Too Far?[…]

I remember the day when Pokémon became real. I woke up thinking nothing had changed… that nothing was different… I was wrong. I was eating a banana, doing my usual AM phone scroll, when I started to see a strange pattern in my social media feed. Is that… a Zubat… in my friend’s kitchen? What’s Read more about Pokémon Go (Have Fun Without Me)[…]