What it is in a political logo? Graphic design can communicate all sorts of messages both obvious and sublte. I came across this TIMES article which examines the difference in font sizes used on campaign signs in a couple of the past, and current, presidential campaigns.
A little more digging landed me on this interesting article on The State of the Modern Political Logo. It says, “you’ll understand that campaign logos—even the clever ones—have yet to play a major role in this presidential race.” Which might be true, however, for a design geek like me, my fascination with the psychology behind logo design, and how the public reacts to the visuals that we are inundated with during a presidential campaign will always lead me to believe in the power and influence of design.